Culturally-targeted Education on Living Kidney Donation
Principal Investigator: Nancy Fahrenwald, PhD
AI/ANs have the highest prevalence of Type 2 diabetes of any U.S. racial minority. They also have a high rate of end-stage renal disease. Living kidney donation and transplantation (LKDT) could save lives, but there are many cultural, geographic, and economic barriers to learning about it. This project will use an interpersonal approach and story-telling to present LKDT information. The target audience will be AI/AN people on renal dialysis who are eligible for transplant.
Aim 1: Conduct a formative study to assess the knowledge, attitudes, and beliefs about LKDT among AI/AN dialysis patients who have not been identified as ineligible for renal transplantation using in-depth interviews.
Aim 2: Develop a culturally-targeted intervention for AI/AN dialysis patients focused on knowledge of LKDT and how to have a conversation with family members about living donation.
Aim 3: Conduct a group randomized test of the intervention and examine its effect on the outcomes of knowledge of LKDT and related conversations with family members
Aim 4: Create a social media campaign for American Indians that targets highly influential social media users.
Sub Aim 4-A: Create social media campaign materials using existing materials from the Hope and Healing intervention, informed by evaluative interviews with participants exposed to the original campaign materials.
Sub Aim 4-B: Conduct a social media campaign via Facebook, Twitter, and Instagram and track message dissemination through social networks.
Sub Aim 4-C: Identify and target highly influential social media users with tailored campaign messages that those users will personalize and share within their spheres of online interpersonal influence.
"Hope and Healing Through Living Kidney Donation and Transplant"